Essays
Field notes from the machine.
June 2026How companies get AI wrong: a field map.
The AI bill that outran payroll has an anatomy. Seven failure modes — wrong altitude, demo mirage, token incontinence, pilot purgatory — and the honest playbook for automation that pays for itself.
June 2026AI is a multiplier, not a human sacrifice.
The first wave of AI commerce was pitched as replacement. That's backwards: brands aren't dying of headcount — they're dying of surface area. The real promise is one operator running what used to take a department.